UTM Builder

Create properly formatted UTM URLs for tracking campaigns in Google Analytics, Facebook, and other platforms.

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UTM Parameters

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Frequently Asked Questions

What are UTM parameters?

UTM parameters are tags added to URLs to track where your traffic comes from. They help you understand which campaigns, sources, and mediums are most effective.

What's the difference between utm_source and utm_medium?

Source identifies where the traffic originates (e.g., google, facebook). Medium describes the marketing channel (e.g., cpc, email, social).

Can I use this for Google Analytics?

Yes. The generated URLs are compatible with Google Analytics and will appear in your Traffic Acquisition reports.